The project wants to create the optimal environments for the products being sold so the interior appears as a domestic space with a façade made of wooden mushrabiyah to make the space more mysterious from outside while also permitting some of the light and glimpses to pass through.
There is a main exhibition space with two additional closed dark rooms that display the effects of each light fixture as well as special projects or automation strategies. The furniture pieces come from the designers Sergio Rodrigues and Tom Dixon offering a comfortable and relaxed setting for a better communication between the salespersons and the consumer.
